BDOT – Bermudians

Bermuda “Lost Yet Found” Campaign – BTA Promo Video + Behind the Scenes

December 29, 2022 Published by bermudians

Lost Yet Found. What Does It Mean? Travelers want to experience unique cultures and lifestyles. We believe there is an immense opportunity to build a brand around sharing the Bermudian way of life. We do this by showing the things Bermudians cherish. By inviting travelers to come get lost in our way of life, we know they’ll find something new about themselves. That’s what “Lost Yet Found” stands for.

Bermuda Tourism Authority (BTA) takes you behind the scenes of their most recent brand campaign Lost Yet Found. This award-winning campaign was a collaborative effort between BTA and their creative partners Proverb and Burnt House Productions.

LOST YET FOUND REBRAND CAMPAIGN – ENTERED IN BRAND AWARENESS CAMPAIGN, CONTEST OR PROMOTION, LAUNCH CAMPAIGN, REBRAND CAMPAIGN, TRAVEL & TOURISM

shortyawards.com/15th/lost-yet-found-rebrand-campaign

Bermuda Tourism Authority @YouTube

Welcome to Bermuda! Travel to our pink sand beaches and experience our Island soul and British charm. Discover history, beaches, water sports, adventure, golf, cuisine, nightlife, world class spa’s, and so much more right here on the official Bermuda Tourism Authority YouTube Channel. Subscribe for video updates on events and activities across the island.

Visit GoToBermuda.com to book your dream Bermuda trip.

GOTOBERMUDA.COM

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Bermuda Tourism Authority @YouTube

May 2, 2015 Published by bermudians

Bermuda Tourism Authority @YouTube

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GoToBermuda.com

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#Bermuda ‘Nightlife’ – Just AWESOME !

March 14, 2013 Published by bermudians

Everyone’s so absorbed with the hustle and bustle of life …. mindless of the amazing and awesome events taking place right in front of (and above) our very eyes!Take some time out and see what’s happening every night, as most of us sleep, here on this paradise island – BERMUDA.

This is videographer Jacin Lowe‘s entry into the Bermuda Department of Tourism video competition.

facebook.com/jacin.lowe

Bermuda is ‘So Much More’ – Collie Buddz & Twanée

August 16, 2012 Published by bermudians

The Bermuda Department of Tourism’s $4.8 million advertising campaign was unveiled at the Fairmont Southampton Hotel on August 16, 2012 with the “So Much More” music video featuring Bermuda’s own internationally renown reggae star Collie Buddz and up and coming R&B vocal phenomenon Twanée as the highlight of the evening!

The 2012 calypso/pop remix by Bermuda internationally renown reggae star Collie Buddz and up and coming R&B artist Twanée presented here is nothing shy of a GREAT THEME SONG for the BDOT 2012 Tourism campaign!

Bermuda Department of Tourism gotobermuda.com

The New York Times reports the campaign:

Bermuda’s New Pitch Is Short: ‘So Much More’

A popular vacation destination is trying again to encourage tourists to expect the unexpected, as well as all that visitors have traditionally traveled there for.

The goal is explicit in the theme of a campaign on behalf of the Bermuda Department of Tourism: “So much more.” The campaign, now under way, plays up cultural and culinary attractions and diversions like scuba diving and golf along with mainstays like the pink sand beaches and Bermuda’s proximity to the East Coast. Read the full article here

#Bermuda Department of Tourism (BDOT) Video Competition 2012 @Bermuda

July 23, 2012 Published by bermudians

Following the enormous success of the Burnt House Production’s cliff jumping video with Shreddy Times and the BDOT’s Spring Break Promo video (also produced by Burnt House) the Bermuda Department of Tourism (BDOT) wanted to open the market to all residents, with no age limit, to capture the best of Bermuda on film.

And it was so that The (BDOT) Video Competition 2012 was born!

The Nature of Life – Bermuda (Charles Reilly)

Island Paradise (Choy Aming)

The quarterly competition is open to all Bermuda residents. The next deadline for submissions is October 15, 2012.Video content should target potential visitors to Bermuda and address the question why should you visit Bermuda. The content must inspire visitors to want to come with positive images and scenes. Additional criteria for production are all videos must be of HD quality; proof of ownership or copyright release for music is required in writing; videos should not exceed two-minutes; and must not include any obscene content or language and nudity and product marketing is prohibited.BDOT is seeking creative, innovative fun and exciting footage of Bermuda to promote the island on the Department’s social media sites.

Bermuda Department of Tourism

BDOT Launches Local Video Competition Aimed at Promoting Bermuda

May 17, 2012 Published by bermudians

PRESS RELEASE 17 MAY 2012

The Bermuda Department of Tourism (BDOT) announced today that it will be sponsoring a local competition for residents interested in promoting the Island through film.

The quarterly video competition is open to all Bermuda residents and the winner stands to win $5,000.

The Minister of Business Development and Tourism, the Hon. Wayne L. Furbert MP, JP, recently announced the new initiative at the BDOT’s Industry Night event.

And the Minister acknowledged the idea behind the competition stemmed from the great success of the YouTube video featuring cliff jumping in Bermuda.

Minister Furbert explained, “Following the enormous success of the cliff jumping video and the BDOT’s Spring Break video which featured such fantastic images of Bermuda, we wanted to open the market to all residents, with no age limit, to capture the best of Bermuda on film.
The idea is to show Bermuda and what we can offer a visitor from a resident’s perspective.”

He added, “We are looking for creative, energetic and fun videos. We are encouraging producers to think outside the box and show us some really innovative new concepts for promoting Bermuda to diverse audiences.”

Video content should target potential visitors to Bermuda and address the question, “Why should you visit Bermuda?”.

The content must feature positive images and scenes, ultimately inspiring visitors to want to travel to the Island.

Additional criteria for production:

Ø All videos must be of HD quality
Ø Proof of ownership or copyright release for music is required in writing
Ø Videos should not exceed two-minutes; and
Ø Submissions must not include any obscene content or language or nudity, and product marketing is prohibited.

The winning video will be posted on the BDOT’s website, YouTube channel and FaceBook page.

First quarter deadline for submission is Monday, June 18, 2012.

Entries must be emailed to Tina Evans Caines, Manager, On-island Communications, Bermuda Department of Tourism at emevans-caines@gov.bm.