@Telegraph UK – 5 things the @AmericasCup must to do make itself more accessible & what it has already nailed.

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Emirates Team New Zealand celebrate after their 7-1 victory over Oracle Team USA in the America’s Cup final CREDIT: AP

by Miles Dilworth

26 JUNE 2017 • 9:30PM

“In the end it was a walkover. New Zealand routed the USA 7-1 to win the 35th America’s Cup in Bermuda.
Trouble is, did anyone notice?

Sir Ben Ainslie’s Land Rover BAR challenge did its best to milk the untapped British market, but came up short. The Kiwis were preaching to the converted, while moneybags Oracle Team USA had their campaign end in humiliation and a dwindling American audience.

The Cup can be impenetrable at times. Adorned with corporate sponsorship, to the sceptic it is little more than a billionaire’s plaything …”

Read full article here

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@AmericasCup #Bermuda 2017

The 2017 America’s Cup was held on the Great Sound in Bermuda. It was the 35th edition of the America’s Cup yacht race contested between the Challenger Emirates Team New Zealand (winner of the 2017 Louis Vuitton Cup) and the Defender Oracle Team USA (winner of the 2013 America’s Cup)

Emirates Team New Zealand won the America’s Cup by a score of 7 to 1 and will defend the Auld Mug in the 36th America’s Cup. It was Oracle’s second defense of the Cup, four years after its first successful defense.

The races were conducted using hydrofoiling AC50 America’s Cup Class yachts, which are slightly larger than the AC45F yachts used in the World Series. read more @ wikipedia

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